The Future of OTT and Ad-Based Streaming Platforms

Nowadays, OTT platforms are gaining huge popularity among people.

After COVID-19, home entertainment time grew, leading to higher OTT usage.

OTT refers to services that deliver various types of content through the internet.

Netflix, Watcha, and TVING are 대표 examples.

Compared to cable television, viewers can select content whenever they want.

There are many reasons why OTT has become popular.

First, users can access many genres in one place, giving them more options.

Users can pick movies, dramas, or shows according to their interests.

Another benefit is its lower cost compared to classic TV services.

Being able to stream anywhere using mobile devices is also attractive.

However, as subscription fees keep rising, more people feel financial pressure.

Because of this, interest in free streaming services is growing.

Free platforms supported by ads let people watch without cost.

This is especially attractive to users who care about budget.

Recently, FAST services have gained attention as an example of ad-based streaming.

For example, KT launched a FAST service called “Gi Live,” drawing public interest.

FAST is seen as a future growth engine in a slowing TV industry.

Free streaming’s strongest point is that users don’t need to pay.

It also offers various content, expanding user choice.

On the downside, ads interrupt viewing experiences.

Also, content quality may be lower than paid OTT services.

OTT and free platforms are expected to more info grow further.

Ad-based free models may become even more popular among users.

Cost-free entertainment remains attractive to users.

In conclusion, combining premium OTT quality with free access matters.

Using both strengths together gives consumers more satisfaction.

The future of streaming services is exciting to watch.

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